Step-by-step expert guidance

The latest release of Marketing Plan Pro includes everything you need to create a complete, action-ready marketing plan using the Duct Tape Marketing process.

Detailed instructions and examples (all provided by John and his network of Duct Tape Marketing coaches) guide you through the process of creating your goals and translating your plan into action.

Where it overlaps with John's book Duct Tape Marketing (which is included in your order for Free when you have the physical product shipped to you), the software will refer you to the appropriate chapters so you can read up on the topics and learn even more about writing your marketing plan.

Examples are built right into each topic, so with the click of your mouse you can access ideas for your own plan.

You can even do additional research with the help of the links in the Resources area of the software. Market research, analysis, and industry data are available from a variety of sources, providing you plenty of information about your competitors and potential customers.

With Marketing Plan Pro Powered by Duct Tape Marketing, you have everything you need to develop an action-oriented marketing plan.

  • Define your ideal customer
  • Develop your marketing message
  • Find new leads and customers
  • Forecast sales and expenses
  • Schedule your activities
  • Track your progress

Marketing Plan Pro gives you the power to create a marketing plan for your business to help you start making more money immediately.

Get started in only 30 minutes

Plan outlines should fit the needs of your specific business. Marketing Plan Pro dynamically produces your plan outline based on your answers in the Plan Setup, including how detailed you want your plan to be and how in-depth you want to get in your financials. You can start with a 30-minute plan to get underway, then later go back and add as much detail as you like. Regardless of which plan set up you chose, you always have the flexibility to edit, add, or delete topics on your own. Make it your plan, unique to any other, all with the efficiencies of Marketing Plan Pro.

Extend and customize your plan

For those of you that need additional flexibility and customization when creating your marketing plan, you now have complete control over what's included or not included in your marketing plan. Need additional spreadsheets? Simply add them to your plan outline. You can even import spreadsheets from Excel. Marketing Plan Pro includes many customization features that impress even the most advanced planners!

Stay on course with progress tracking

Your marketing plan shouldn't stop once you are finished with the first version. A good plan always keeps up to date with what is happening in your marketing strategy.

That's why Marketing Plan Pro includes plan vs. actual tracking features to easily compare your actual performance against your planned forecast.

Marketing Plan Pro will help you build a detailed custom marketing plan, and it can guide you in the actual use and implementation of your new plan. Make a measurable difference in your business by following the new marketing plan you generated with the help of Marketing Plan Pro.

Screen shot of Define Your Ideal Customer task

Built-in plan coaching
Get help at every step with audio clips, instructions, and examples from John Jantsch and his coaches.

Marketing plan outline

You choose the level of detail
Get a plan in place immediately with a 30-minute marketing plan. Or use a more detailed outline for more granularity.

Customize your marketing plan outline

Extreme flexibility
Choose the marketing plan outline that suits you best, then add, remove, and rearrange topics as you please.

Screen shot of the key numbers dashboard

Keep a close eye on progress
Monitor the results of your actions with the key numbers dashboard.


Marketing Plan Pro

Create an action-oriented marketing plan to grow your business!

  • Powered by Duct Tape Marketing®
  • Designed to get results!
  • Packed with advice and examples
  • Easy forecasts and budgets
  • Instant download!

Price: $179.95

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Marketing Plan Pro Bundle

Purchase the two leading planning products

  • Get Marketing Plan Pro & Business Plan Pro
  • Buy together and save $80

Price: $199.90

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