Create an action plan that gets results

The latest release of Marketing Plan Pro includes everything you need to create a complete, action-ready marketing plan using the Duct Tape Marketing process.

  • Build your marketing vision. Marketing Plan Pro is all about creating an action plan that gives your business something to aim towards, not a static document that just sits in a drawer. Your marketing vision will help you identify your goals and measure your progress against them.
  • Define your ideal customer. Who are your core customers and what do they have in common? Learn to narrow your market focus to better target the customers you want to attract.
  • Identify your remarkable difference. How do you compare with your competition? How are you different? Marketing Plan Pro will help you locate and leverage your advantages in the marketplace.
  • Develop your message. Find and occupy a position that your market values and that you can easily communicate to them with consistent branding and messages.
  • Build a product/service mix. Structure your product and service offerings to appeal to customers at all stages and encourage them to try, buy, and recommend.
  • Find your future customers. How will you find your next customers? Create a lead generation plan to turn a "suspect" (a member of your target market) into a "prospect" (someone who wants what you have to offer). Convert your ideal customers into buyers through advertising, referral marketing, partners, PR, and many other lead sources.
  • Create magnificent marketing materials. Let your marketing materials do your selling for you. Create materials that provide an education for your customers, and education that compels them to buy.
  • Use the power of the Internet. How will you use the Web in your business? What tools will you use? Your website can educate, persuade and motivate your prospects to take action, and Marketing Plan Pro will help you develop this critical part of your marketing strategy.
  • Retain loyal customers. Loyal customers are the best customers. What is your loyalty plan and how do you retain customers?
  • Build your team. Marketing Plan Pro will help you build a training program to define how your marketing strategy will be implemented and make sure everyone in your company is moving in the same direction and giving the right message to your potential customers.
  • Plan and schedule marketing activities. Create a marketing calendar, including milestones, so you can take action and track your progress.
  • Forecast sales and budget expenses. With your strategy in place, you can forecast your sales and build a budget for your marketing activities. Marketing Plan Pro will help you track your actual results against your plan so you can adjust your strategy as you go and measure your success.
  • Understand your numbers. Use the Gap Dashboard to compare your actual sales and expenses to your marketing goals and make sure you stay on track with your business growth plans.
Task icons

Marketing Plan Pro

Create an action-oriented marketing plan to grow your business!

  • Powered by Duct Tape Marketing®
  • Designed to get results!
  • Packed with advice and examples
  • Easy forecasts and budgets
  • Instant download!

Price: $179.95

Add to Cart Learn More

Marketing Plan Pro Bundle

Purchase the two leading planning products

  • Get Marketing Plan Pro & Business Plan Pro
  • Buy together and save $80

Price: $199.90

Add to Cart Learn More